As we head towards 2024, you will want to know what’s on the horizon in terms of search engine optimisation and the new trends coming onto the market. So let’s look into what’s on the horizon and who can help you prepare for it.
Google Search Generative Experience (SGE) Is Becoming More Important
By now it’s obvious that AI is becoming more widespread in the online marketing world. This goes for Google as well. Google SGE is an AI generated result to search queries that appears at the top of the search engine results page. Essentially this helps predict what your query will be to reduce your search time and present the best responses in an interesting manner, sometimes with visuals as well.
Zero Click Searches Are Rising
This is a type of search where a user doesn’t actually click on the displayed results. This is because they’ve found all the information they need, such as a local bar or restaurant, without needing to look further.
Renewed Focus on Topical Authority
SEO is now trending towards authority, or when you can demonstrate expertise on a particular topic. This can be done by video or written content, or even infographics, and is all about getting users better quality content from better sources.
Changing Search Engine Ranking Factors
Now more than ever Google is prioritising content that offers its users the best results as soon as possible. This has now put new factors to the frontline, and you may already be engaging in these as part of your process, but bear in mind they are more vital than ever.
Some of the things to consider include machine learning and AI, core website vitals and EEAT & domain authority.
Existing Content Needs A Revamp
As there’s more competition on the market to make compelling content the actual lifecycle of your content is reducing. There’s no telling what this lifecycle actually is, but in general outdated content or content that reads like its AI generated performs badly and needs to be re-thought. Overall, this means it’s probably past due time for your content to get upgraded and when you do this, consider not just refreshing the data but considering user experience at the forefront.
Changing User Intent
User intent is an insight into how people are using search engines and what is being searched on Google. In recent times it seems as though user intent on Google is shifting to transactional and commercial queries as Google is pivoting away from just informational content. This is in addition to changing trends that show users using more conversational search queries with Google, and this is also evidence of people using voice search for even more convenience.
Voice Search Still Matters
Now that more and more users are utilising their phones to help them find what they’re looking for, as we’ve stated above, search queries have become more conversational. With this the escalating use of voice search means that the metrics Google is using to track search results is also becoming more conversational which means natural language keywords are still in style.
Use Videos for SEO Growth
Nowadays it’s not just young people glued to their phones scrolling and watching video content. With the rise of social media content geared towards video, it’s no surprise that people are getting a huge amount of information from these sites and search engines are using these shared videos embedded into websites to help rank certain domains. So if you want a competitive edge and your audience is on these social media sites, video content may help.
Future Proof is What You’re Looking For
If you want an agency that can help you wade through whatever the future holds for SEO, it’s important that you choose a company like Perfect Link Building. A Canadian SEO provider, Perfect Link Building’s entire ethos surrounds the idea of ‘future proof’ strategies, and this is when you use metrics and data to create an approach that is most likely to be favoured by the search engine algorithms for years to come. It is this approach alongside the knowledge of the above points that sets them apart from the rest.