If you want something terribly, then you have to commit to it. Organic search visibility, rankings, and traffic – then you have to inevitably experience the grind of creating content that is fully optimized. SEO and content have a powerful bond – one that can shoot your website to the top of the search engine rankings. There are conditionals to this, however – and that is if they are at their best. At their worst, they can get penalties that are hard to recover from – and from Google, at that rate.
In this article, we will dive into the relationship between SEO and content and how you can ensure they work together. Now, let’s get started!
Google is at the top of the search engines; it gets over 6.7 billion daily searches. Google was the search engine that Larry Page and Sergey Brin co-founded in 1998. Their mission was to organize the world’s information and make it universally accessible and useful – another task that remains unchanged today.
However, how they do this has changed a lot. The algorithm in Google constantly changes and elevates to give “useful and relevant results in a fraction of a second,” which are pieces of available content scattered through the web.
Google ranks the content by their order of usefulness and relevancy to the one doing the searching.
So what does that mean? It means that your content has to benefit and be of value to searchers so that it can rank. That is the purpose of SEO Philippines.
The Importance Of Content For SEO
Content is important for SEO because it can help your website rank up. Your content has to be authoritative, well-optimized, and, lastly, beneficial to your readers.
Optimizing Your Content
You can optimize your content by doing the following:
Understand your audience – Your site has surveys and analytics. You can get information from this software – and the results will then help you get a better glance at who your average visitor is. You can develop marketing personas or characters representing your ideal site visitors and consumers. After that, you can think about the content they need and what kind they can benefit from.
Buyer personas concept – The buyer persona is a fictionalized characterization of your best customer(s). You can develop your website content based on the buyer persona of your target audience. If you are targeting tweens, you can do frequent updates with more images and videos, and the site is made for mobile use.
Create an editorial calendar – If you already know your target audience, you can develop your content calendar. Another way you can call it is the editorial calendar. It dictates when you will publish new content and what type it will be. This will also help regulate the production of your content.
Edit, edit – If you want your content to be authoritative, it has to be polished. That means after you create copy and long-form content, you have to polish and edit it. That way, it is easier to read.
Content is one way to propel your website to the top ranks. It is also something that needs to be taken seriously. All in all, you only get to provide your readers value if you understand where they come from. Fortunately, there are many ways you can get into their headspace.
Edwin Deponte is a motivational writer who is also passionate about SEO, social media, and digital marketing. He’s frequently invited to company training and seminars to give talks about cultivating one’s digital marketing strategies.