The moment you step into Culver’s, you are greeted with the smell of charcoal-burgers and blinding fries just freshly made to welcome you like a welcoming hostess of homecoming greets you. The shining sparkle in the countenance of the counter staff, the smell of melted meat, and the creaking sound of creamy custard in the machine greet you home. Culver’s is not fast food; it is home where convenience and flavor meet with integrity.
Visual Idea: Beaming family concealed beneath Butter Burgers and frozen custard inside a blue-and-white glittering Culver’s restaurant, sunbeams coming through windows.
What Is Culver’s
Culver’s is an American fast food restaurant chain thriving with ButterBurgers and freshly prepared frozen custard. George and Ruth Culver and their two sons Craig and Lea established Culver’s in Sauk City, Wisconsin, in 1984.
The concept was simple. Keep it fresh, greet with a smile, and treat every single guest like family. There are several hundred Culver’s restaurants now throughout the United States, yet it still maintains that small-town feel and sense to it.
Culver’s is renowned for made-to-order fare. Burgers never see the freezer, fries are never frozen, and frozen custard is prepared fresh daily on site.
Why Folks Love Culver’s
You enjoy Culver’s because it’s home and comfort food. You’re not a customer, you’re a buddy. You give us a buck. Then you get hot-off-the-grill dinner, not leftover last evening warmed-over.
This is how we build repeat business, repeat and repeat again:
• Warm, friendly welcome and friendly smile
• Thick, creamy frozen custard
• Never-frozen beef hamburgers
• Real ingredients to create big menu
• Clean, family-friendly dining rooms
It’s your home cooking.
It’s your home comfort food.
What Culver’s Does Best
Our menu is an American classic mix and Midwestern comfort foods. It’s all fresh, and you can tell.
Top-Selling Menu Favorites:
• ButterBurger: Our signature burger with fresh beef and lightly buttered bread.
• Frozen Custard: Smooth and creamy, by the day.
• Crispy Chicken Sandwiches: Fresh chicken with fresh tomato and lettuce.
• Cheese Curds: Wisconsin passion for crunchy fried cheese heaven in small.
• Fish Dinners and Sandwiches: Lent specials.
• Fresh Salads: For light diners’ menu.
Culver’s also has kids’ meals, family meals, and seasonal items that cycle through in a year.
The ButterBurger Story
The ButterBurger is what Culver’s is famous for. It’s lightly toasted, golden brown and warm-flavored. The beef is 100 percent fresh made to order. So the juices aren’t ruined.
You’ll recognize it when you take a bite. Home-style, not fast food.
Culver’s does it better: “We don’t just make food. We make your day a little better.”
Frozen Custard: The Culver’s Heart
While ButterBurger wins over the most fans to the plate at Culver’s, frozen custard is its pulse. Frozen custard is not ice cream because it has egg yolks and mixed up with intent at low air levels, thus truer to itself.
They produce them from scratch three or four times a day at each of their locations. They also have a “Flavor of the Day” at each of their locations, like Caramel Fudge Cookie Dough, Raspberry Cheesecake, or Butter Pecan.
It’s that simple. People actually go to Culver’s and look to see what the flavor of the day is on the board. It’s one of those types of restaurants that get called daily and people come back time and time again.
How Culver’s Started
Culver’s began as a tiny Wisconsan city some decades ago back in the year 1984. Craig Culver and his family launched the initial restaurant on one guarantee: serving the right way and proudly and lovingly.
It was not going so well initially, but all of them were writing home soon enough regarding how delicious their ButterBurgers and custard were. The restaurant became my favorite.
By the 1990s, franchising had begun at Culver’s and there were Midwestern restaurants. There are over 900 Culver’s restaurants in America now, and they all share the same hometown taste that started the restaurant chain.
Why Culver’s is Special
Culver’s is special because it brings quality and niceness. It’s new wave, but to your specs. It’s fast, but not rushed.
Why Culver’s is special
• All made-to-order.
• Greeting customers with warm staff smiles.
• Fresh, homemade supper.
• Clean, comfortable restaurants.
• Community service is included in their commitment.
It’s returns a portion of the revenue to the farm families, charities, and schools. It’s not a restaurant, it’s a good neighbor.
How Culver’s Works
Purchasing supper at Culver’s is easy:
Come on up and place your order.
You get seated at a table and served.
Your supper comes to your table when it’s prepared.
Enjoy a homemade, fresh meal.
Convenience is also an option. You can use the drive-through, take-out, or online purchase.
A Part of Your Lifestyle
Parents drive through after school after school home to Culver’s, friends drive through for lunch, and travelers drive through traveling through.
- For Families: Children adore the custard, parents adore the quality.
• For Travelers: Comfort food anywhere in America that can always be counted on.
• For Employees: Demeanored lunch with relief after work hours.
• For Students: Reasonableness and warm environment.
Simple fare at Culver’s is satisfaction guaranteed.
Strengths of Culver’s
- Fresh prepared food
• Friendly welcoming host
• Regional taste specialty menu item
• Family environment
• Strict cleanliness procedures
• Strong company sense of community values
Weaknesses of Culver’s
- Wait a little while longer because food is fresh prepared
• A notch or two more expensive than fast food restaurants
• Fewer foreign franchises
• Fewer vegetables
But other than all of the little things, people just want to know if the service and quality are good and solidly worth it.
Fun Facts About Culver’s
- The original Culver’s restaurant opened way back in 1984 in Sauk City, Wisconsin.
• Blue and white remind someone of the sky in Wisconsin.
• They sell more than 300 million ButterBurgers yearly.
• Every restaurant has a flavor of the day for custard.
• Their welcome sign reads “Welcome to Delicious.”
• They even have milk delivered directly to nearby dairy farms for fresh fruits and veggies.
Customer Voices
The Good
“Best burger that I have ever had. Fresh and juicy every time.”
“The staff are so polite. You can tell the care in every detail.”
“My! My kids adore coming here for the custard. It’s our Saturday/Sunday ritual.”
The Not So Good
The rest of the food is tastier, but only because everything is prepared fresh.
“Could use more veg options.”
The Fun
“I drive 30 minutes just for their cheese curds!”
“I got a month! Of every flavor of the month, every month for a month.”
FAQs
Culver’s is best known for what?
Culver’s is best known for ButterBurgers and frozen custard.
Is food fresh?
Yes. They make everything fresh so they can give the best taste and quality.
Where did Culver’s begin?
Culver’s began in Sauk City, Wisconsin, in 1984.
Is Culver’s a drive-thru?
Yes. They’ve done dine-thru, drive-thru, and ordered online primarily.
What is Flavor of the Day?
It’s a restaurant’s daily rotating custard flavor.
Culver’s is a destination. Home, great food, and home again. Every ButterBurger, every spoonful of custard, every warm welcome out of earshot causes them to remember it’s the little things done well that make life good.
Road-tripping the highway, cruisin’ in for a pick-up dinner, dining out with the crew, whatever the occasion, Culver’s is the best combination of taste, quality, and quantity.
Call to Action: Go to your local Culver’s today and treat yourself to the original treat of the first ButterBurger and the freshness of frozen custard all handcrafted fresh just for you.
Visual Idea: Welcoming Culver’s crew with tray after tray of ButterBurgers and custard making their way to a smiling family, being hospitality, community, and quality.