Today, the popularity of social media platforms has become phenomenal. Social media platforms are not only limited to entertainment purposes in 2023. They have become marketing giants instead, helping businesses to get recognition from across the world.
With 4.89 billion users worldwide, social media can be your next marketing campaign to target local as well as international markets. Whether you are running a local-level business or want to sell your services or products worldwide, social media can help you by all means.
Here we come with a comprehensive guide on how the two biggest social media channels, including Instagram and TikTok, can help you sell more products online. Join this guide now and start increasing your business revenue:
How Instagram can help you sell more products?
Selling more products on Instagram is possible due to the following reasons:
- Every month 130 million Instagram usersengage with Instagram shopable posts. Thus, it will expose your products to a large audience.
- After introducing shoppable features, Instagram sales increased by 40%.
- Around 35% of users make a purchase or buy products on Instagram.
- 90% of Instagram usersfollow at least one business account.
- Around 83% of consumerssaid that they use Instagram to search for new services or products.
How TikTok can help you sell more products
The given facts will let you know why you should choose TikTok to sell more products on TikTok:
- It’s been revealed that almost 90% of users access TikTok on a daily basis.
- Almost 92% of TikTok users take action after watching content or videos on TikTok.
- 73% of TikTok users said that they feel a deeper connection with brands they can interact with on TikTok.
- 65% of TikTok users revealed that they rely on TikTok creator’s online reviews and recommendations for buying something.
- 52% of TikTok users said that they search for products or shop on TikTok.
These stats help us know to what extent Instagram and TikTok are assisting businesses in reaching their targeted audience or enhancing their revenue. If you are new on Instagram or TikTok and want to start a successful campaign of selling more products on these channels, we’ve got you covered here:
Start selling products on Instagram
Here we come with the comprehensive guide, suggested by experts, helping you start selling more products on Instagram. This will not only help you increase your sales but your brand awareness as well. So, let’s begin here:
1. Start with creating an Instagram business profile
Start creating your Instagram business account. Go to Settings, click on the Account Tab, and switch your account to a business account. Now, you will have access to the business tools, helping you create more engaging content.
2. Setup an Instagram shop
If you have done with the business account, now it’s time to set up an Instagram shop.
- Go to Settings, tap on Creators, and click on Setup Instagram Shopping.
- Now is the time to use a partner or connect to a catalogue
- Enter your website (it may require verification)
- Arrange a checkout option
- Select sales channels
- Start adding products to at least one catalogue
- Preview your shop and start selling products on it
3. Create shoppable posts
Now start creating shoppable posts. These posts can be feed posts, Instagram stories, or reels with a tag of the product. Make your post more attractive and add a call to action button. You must also add a checkout link to the bio to let people know more about your business.
4. Create and upload posts regularly
You must create or upload posts on your Instagram business account regularly. Instagram promotes those accounts that are active and post regularly. At the same time, posts with more engagements are also promoted. Here you must go with possible marketing strategies to increase Instagram likes on the posts or products you want to sell. It will not only promote your brand on Instagram, but it will also help you increase your revenue.
5. Track your progress
By tracking your progress on Instagram you can have an idea where you are doing good and where you need to bring improvements. Instagram analytical tools will help you collect these data. Review it and start working accordingly.
Start selling products on TikTok
Similar to Instagram, TikTok can also help you gain more audience to increase your sales. Now, let’s have a look at the ways on how you can start selling more products or services on TikTok:
1. Start with a business account
After establishing your presence on TikTok, switch your profile to a business account. Go to Settings and then Manage your account. There you will find an option to Switch to Business Account. After switching your account, you will have access to the business or professional tools.
2. Start creating quality content
After successfully creating a business account, start creating quality content. Remember that this is your content that will attract user attention. Compose or upload content to value your services or products. The more attractive content you post, the more chances of going viral you will have. Consequently, it will help you gain more TikTok followers, assisting you in increasing your sales.
3. Tag products in your videos
One of the most important steps in this process is tagging products with your content. TikTok offers a shopping feature, that allows you to tag products with a simple tap. The more your content will be promoted, the more people will find your products, encouraging them to shop for products.
4. Take advantage of influencer marketing
Influencer marketing is considered the modern way to market your services or products. Choose the right influencer that is quite familiar to your targeted audience. Collaborate with them to market your brands or products. It will help you in several ways, including brand awareness, increasing followers, and selling more products.
5. Promote your post
You can start promoting your content on TikTok. TikTok allows users to promote a particular content or video for several purposes, including gaining more video views, more website visits, and more followers. Consequently, you will get better reach and engagement.
Conclusion
Both Instagram and TikTok have become marketing giants in 2023. You can use them not only to increase brand awareness but to sell more products. The given strategies will help you create your shop or presence on both Instagram and TikTok. Start creating your presence on these platforms today to expand your business.